PriceSpective’s Payer Engagement Practice

Payer Engagement strategies are becoming increasingly complex and companies will need to leverage sophisticated and customized approaches to achieve their goals.

PriceSpective's Payer Engagement Practice leverages strategic value, pricing, and health economics to deliver customer implementation and execution. We deliver comprehensive integrated strategies which lead to a global strategic planning process pre- and post-launch. This integrated approach begins with a clear market assessment, which supports development of customized value messages and contracting strategies. These strategies are iteratively linked to the forecast, leading to account management excellence.

Our Capabilities

Development of integrated managed markets and brand planning

• Develop US Payer Landscape and channel strategy
• US segmentation and customer mix analysis
• Customer profiling, channel targeting and prioritization
• US stakeholder influence mapping
• Competitive tier placement benchmarking

Payer Market Research for product launches or existing products

• Value Messaging and Access Negotiation Planning
• Advisory boards and panels (payer KOL development)
• Message testing, access simulations, and refinement research

Collateral development

• Value message communication
• Pieces that build over time
• AMCP Dossier and communication

Development of forecasts that integrate geographic uptake and managed care uptake

• Develop a gross to net model to reflect discounts
• Reimbursement policy landscape and coding

Contracting Strategy

• Value based pricing and price segmentation
• Contracting platform best practices
• Innovative pricing support – risk sharing and other innovative schemes
• SOX compliant Internal guidelines and approval process
• Competitive tier placement benchmarking
• Field contracting ranges and negotiations

Account Management Excellence

• Field organization structure and process
• Develop organizational options for coverage of US Payers
• Developing incentive systems – focused on value
• Goal setting for new products
• Training for Key Account groups
• Value Messaging and Access Negotiation Planning
• Customer profiling, channel targeting and prioritization
• Pull through planning
• Prepare and train to launch new contracting programs

Our Edge

Predicated on a multi-faceted, integrated approach to managed market implementation, PriceSpective's Payer Engagement Practice leverages our core competencies in value strategy to deliver effective solutions for payer planning and engagement.