Product Price and Reimbursement Strategy

• Price Setting
  
  "What should the price be?”
  
  
• Price Support
  
  “How do we support and justify the price?”
  
  
• Influencing Value Generation
  
  “How do we align the value generation activities (clinical and marketing) to maximise the pricing opportunity?”

These questions need to be asked and answered throughout development with particular emphasis at initial asset selection, prior to PIII design and prior to launch.

• P&R planning process development and implementation
  
  
• P&R models and analytical frameworks

• Seminars and training workshops for commercial and R&D staff on the principles and pharma application of value based pricing

Environmental Analysis, Forecasting and Policy

• Country pricing systems
• European integration
• Parallel trade
• International pharmacy
• Distribution channels